Organizations that understand and embrace the concepts of gamification design can help drive innovation in their companies, says Mario Herger Technology Strategist & Community Manager at SAP Labs.

Herger took attendees at the GreenBiz Innovation Forum through a series of "quests" -- giving Angry Birds dolls as rewards -- to identify real-world problems in their company or organization to be solved.

For organizations involved in sustainability, Herger believes gamification is a natural fit. "Gamification is about intrinsic value and rewards. Sustainability appeals to lifestyle and behavior, and organizations can build and exploit that value."

The most effective gaming apps are designed to accomplish specific objectives, encourage new behaviors and demonstrate to employees (or players) why they should care. The goal is to design games that will inform and engage employees.

"Gamification makes information available in another context," Herger says.

Read the full article on Greenbiz.com.